In the UK we have become used getting ripped off around every corner, it stinks but we are British so we put up with it. My problem is that some of the films now available particularly Al Gores documentary "An Inconvenient Truth" £10.99 At this point the noveltywore off, I can have this shipped to me from amazon £6.22 in less than two days.
I aren't apposed to paying £6.99 for a film, but £10.99 for a film that you can buy in the shops for less than £7 I think its pushing it. Us Brits whilst being hard done by after getting the long of the stick for so many years we have all become cynics, and easily see where profiteering is taking place. We saw it with the iPhone, which didn't do anywhere near as well as planned (see here) We also see it with practically every computer or gadget, when you get nearly 2$US to £1GBP and the prices of things are the same in dollars as pounds you know there is something wrong.
Unless iTunes get more content up in the store and stop stupid pricing, they may just take off. Who am I kidding it will take off whatever apple do, its what their good at. I would like to think that Apple at least get some semblance of order in pricing and price match with the High Street.