I have being try to figure this one out over the last couple of days before I start development of the new 3stooges.co.uk site, i know what i personally want from the site, but what will make this site different from any other site? Well first of nothing there are so many websites out there that it makes no difference what your content is cos chances are there will be somebody else somewhere doing the same, so does it then fall to interesting design, well yes and no if you make it too radically your site becomes niché (new cool feature in mac os i found to get accent) and confusing to use, and you could even make the site too good and the content would be all poo.
So a perfect website would be nice to look at, some cool features and plenty of good content. In that statement i opened another can of worms what is good design, for me it would be functional and looks simple.
"99% of the internet is rubbish" -unkown "the internet is a series of tubes" - Ted Stevens