BBC News - Facebook ads: £100,000 bill for government - good value?
It turns out that as of 19 July, the government had spent £98,418.25 with Facebook on advertising the Great campaign. A spokesman said the campaign had achieved 472 million ad impressions leading to 782,000 ad clicks - and across the 13 Facebook pages, 583,000 "likes" had been generated.
via BBC News - Facebook ads: £100,000 bill for government - good value?.