I am a Mac user and as with any other mac user i swear by them and love every minute of using them (apart from when i break unix) but apple can no longer keep up the hype and rumor mongering that i read every day - it just simply isn't possible.
What other company can you think of that people get all excited because there might be the off chance that a processor in a laptop may just change. As much as Apple is a market leader it cannot keep generating this much hype. On the one hand it is good at generating publicity but this publicity can be a double edged sword, Apple only has to release one bad product and it will be in trouble. Take the iPod for example if there were a new iPod to come out tomorrow and all the units didn't work would you be put off buying another iPod for your collection??
I don't like being negative like this and a really do hope apples success continues but at some point something has to change.